Start Telling Your Story with Your Candid Profile

Learn how updating your nonprofit’s Candid profile on GuideStar will grow your organization’s online identity and choose what tens of millions of potential donors see about your organization.

During this introductory session, you will learn what your nonprofit’s Candid profile is and how you can earn Seals of Transparency associated with that profile to tell your story, including sharing information about the work you do and the impact it makes. We will also talk about how to collect demographic data for your organization and the benefits of earning a Gold Seal of transparency.

WORKSHOP OUTCOMES

• Plan next steps for telling your organization’s story via its Nonprofit Profile.
• Describe how the information in your Nonprofit Profile informs potential donors and funders and powers 200+ charitable sites.
• Explain how earning Seals of Transparency creates opportunities for your organization to be found, grow trust, and share your impact.

This event is at no cost to HSF Members.  However, if you register and then can not go, please let us know.

ABOUT YOUR PRESENTERS

TRACY KAUFMAN

Tracy is an Educational Programming Manager at Candid, leading workshops related to nonprofit sustainability, management, fundraising, and other essential issues relevant to philanthropy and the social sector. Her trainings primarily serve nonprofit professionals, but also audiences comprised of funders, artists, students, and academics. As one of Candid’s training experts, webinar instructors, and a frequent public speaker, she has spoken at numerous conferences, including at the United Nations, and has represented Candid on numerous panel discussions. In addition, Tracy provides training and support to Candid Community partners – libraries, nonprofit resource centers and other institutions – and provides philanthropy and fundraising information services to individuals and local organizations. Her relationship with Candid began in 2007, when she began working as a librarian for Foundation Center, one of Candid’s two legacy organizations. Previously, Tracy held positions with the Association of American Publishers and New York Public Library.  Tracy earned her Bachelor of Arts in Writing Seminars from Johns Hopkins University, and studied Library and Information Science at the Pratt Institute.

About Candid

Candid is a 501(c)(3) nonprofit organization that provides the most comprehensive data and insights about the social sector. Every year, millions of nonprofits spend trillions of dollars around the world. Candid finds out where that money comes from, where it goes, and why it matters. Candid was formed in 2019 when GuideStar and Foundation Center merged. Candid combined GuideStar’s tools on nonprofits and Foundation Center’s tools on foundations with new resources to offer more comprehensive, real-time information about the social sector. Find out more at candid.org and on LinkedIn and Instagram.