May 2024 Breakfast- Strategic Planning Needs a Redo

Many people dread the strategic planning process for good reasons. Strategic plans are intended to help organizations improve, and yet we use very little of what we know about change management and sustainable improvement in the strategic planning process. This results in a less engaging, more time-consuming, and less effective process. It doesn’t have to be this way.

This session will introduce participants to a more inclusive approach to starting their strategic planning. Jeff Wetherhold is a change management expert who has helped hundreds of teams make and sustain changes to improve client outcomes. Jeff will discuss how the strategic planning process changes when we approach it with a mindset of change management and improvement, and he will share practical ways to improve existing strategic plans that he finds most organizations ignore.

About the Presenter:

Jeff Wetherhold, M.Ed., advises mission-driven organizations who need to see change. He is a trainer and coach with 15+ years of experience supporting hundreds of teams in making and sustaining changes to improve client outcomes. Jeff’s work focuses on the disciplines of strategic planning, motivational interviewing, and process improvement.

Jeff is a firm believer that it is not enough to walk clients through a change process. They deserve to learn from it, and to build skills that they can continue to use throughout their careers.

Jeff has supported a broad range of change initiatives in the health care, education, community services, and private sectors over the course of his career.  As the Co-founder and Principal at Ohia Advisors, Jeff partners with organizations seeking to advance the health and well-being of their staff, clients, and communities through process improvement and strategic planning. This includes clients with national, regional, and local scopes of service.

Most recently, Jeff has founded MI for Health to provide accessible and skills-focused training and coaching in applying Motivational Interviewing to improve conversations about change with patients, clients, and staff.

Jeff is a member of the Motivational Interviewing Network of Trainers and a faculty member with the Institute for Healthcare Improvement, where he supports health care facilities in adopting evidence-based safety practices using improvement methods. He is based on Boston, Massachusetts.

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